Since the ancient coliseum times of warriors and gladiators, to the cock-fighting rings of the 1820’s, to the bulls and matadors of the grand arenas, to 1892 with the introduction of boxing gloves the squared circle definitively became the 1st civil fight-wager sport.  

History has told us many fight tales.  Ultimately boxing and the art of wagering became married and paramount.  This mirrored relationship at times provided the good of competition and sportsmanship, and the bad of greed and corruption.

The rise of revenues and spectator gates generated  mass print exposure.  This led the way to a new school of journalism and sport entertainment.   With this road paving its path the emergence of government and underground organizations manifested and reaped enormous profits spanning the world.

The modern day MMA industry has incorporated and redeveloped yesterday’s fabrics, tactics and technologies of print, TV, PPV, gate, merchandise and commercial acceptance to today’s explosive craze of reality television and the internet.  With the World Wide Web leading the way MMA and its fan base through official sites, forums and blog have a wider range of exposure and influence.

MMA emerged slowly and steadily to the top of the fight world, led mainly by Ultimate Fighting Championship.    Straight off the heels of UFC Fight Night 13, cable network Spike TV grabbed a 1.1 household rating and an average viewer of 1.3 million.  This success for UFC has allowed them to penetrate international markets for their highly successful and profitable PPV’s.  With two upcoming sold-out PPV’s (UFC83 and 85) in Montreal Canada and London England, UFC is having no troubles meeting their target demographic of Males 18-34 and 18-49.

Combine this with ultra popular reality series, and top brands such as Bodog Fights, Tapout, WEC, Mark Cuban, Chuck Norris and the newest TV player EliteXC who just inked a deal with a major network, it’s easy to see why internet sport books are offering MMA wager opportunities to the same Male 18-49 demographic that generates the majority of their volumes.  MMA like the forefathers of 1892 made some familiar changes to curb the mass perception of barbaric blood sport.  This change was heavily and happily endorsed by the sport wager world. 

Long-gone are the deviant days of betting and fighting.  With today’s government offshore funded sport books and Fortune 500 empires and not to forget Sin City  today’s bettor and fight fan enjoys a current semi- social acceptance remote from the days of past.

As this sport evolves into the new and permanent generation of sport fighting it will forever be cornered by the new powerful industry of sport internet wagering.  Win or lose, a simple wager allows you to get into the fight with the ease, privacy and comfort of your own home.

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